UI/UX wireframes + copy audit for the new qualifying funnel. April 2026.
New resource-first positioning, updated How It Works
ZIP entry + 3 result states (pass / limited / out of area)
7-question form: ownership, income, household, roof need
Instant program matches + estimated funding amounts
Full address + credit score for hot lead path
Hot lead vs nurture states
Old copy vs new copy, section by section